Why Elementor as Your WordPress Page Builder

Depending on what level of creative control you want for your website will determine whether a page builder is a good fit for you. WordPress Gutenberg functions as a very low-level page builder with its block structure but it is only useful for basic options. Among the numerous page building options available, Elementor has separated itself from its competition to the point where there are now over 4-million websites that either have or are currently using it. Why is Elementor so popular . . . we have reasons to consider.

WYSIWYG

WYSIWYG (What You See Is What You Get) allows you to see what your page will appear to visitors as you develop it. You can switch instantly between desktop, tablet or mobile views and can even individually control the settings for each. This is vital as you can quickly see how different the user experience can be according to their device.

Compatibility

Elementor works perfectly with WordPress as well as any available theme. This may not sound like a big deal but it certainly is the case with other alternatives so appreciate Elementor’s ability to play well with others.

Intuitive Interface

One of Elementor’s strengths is the simplicity of the interface. Everything you need is only a few clicks away and it is displayed in a very ergonomic and logical manner. Everything you need is located on the left panel. You can control the page title, status, layout default and feature image, undo previous steps, import images, audio and video, edit text colors, spacing, margins, borders, etc. In the same panel reside all of the available widgets.

Widgets, Widgets and Widgets

Widgets represent design elements you can use to create your content. They range from your basic Text Editor and Image to more specific like Menu Anchor and Image Carousel. What they all have in common is all of the code stays in the background and you have tons of options for controlling the end product. You have 30 Basic and General widgets at your disposal. With the Pro version that number is closer to 100. The real beauty is how well laid out the widgets are. They are all located on the left panel and are accessible by either scrolling up-and-down or via a convenient search bar.

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Independent

With Elementor you can create any layout regardless of your theme. This means you aren’t dependent on the limitations of any other tool you also use. That’s a lot of freedom to design the way you want.

Templates

Allows the user to maintain look-tone-feel with multiple pieces of content. You’ll find more than 150 free, and 300 Pro, templates available to play with. It isn’t just website templates . . . there are also templates for forms, landing pages, contact pages and homepages.

Cost

The basic free offering of Elementor is better than most competitive offerings paid versions. The Elementor Pro version has enough additional features to make its $49 per year investment an easy decision. In addition to more than 50 more widgets and 300+ additional page templates to choose from you also get a Popup Builder, a Visual Form Builder, a WooCommerce Builder and much more.

Flexibility

As you get more comfortable working with Elementor you marvel at how many different ways you can alter the appearance of your content. There are truly few limitations on design options. You have virtually complete control over spacing, sizing, color, margins, padding, fonts, media, etc.

Mobile-Responsive

While virtually everything using WordPress is now designed to be responsive, Elementor takes it to a different level. As alluded to in the WYSIWYG section above, you have complete control over how your content appears on desktop, tablet and mobile. You can switch back-and-forth to change settings specific for each device as well as seeing how the changes look in each.

WooCommerce Builder

If you intend to sell any products on your site you’ll most likely be using WooCommerce to help you succeed. The Elementor Pro version allows you to customize any and all of WooCommerce’s default pages. This means you can retain your branding seamlessly when your visitors go to checkout.

Elementor is, in our humble opinion, the best page builder on the market. I would extend that to say it is one of the most important tools for success at your disposal as you follow your blogging dream. And it’s FREE!!!

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